“The winners are not only selected based on natural beauty but also photogenic qualities, personality, poise and their potential to project current fashion trends. “Elite is dedicated to discovering and grooming talent and the process starts with identifying promising young hopefuls and integrating them into the Elite network,” Sakkalli said.
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The company’s commercial director George Sakkalli is also from the TV industry, having headed up ITV in Asia and most recently Power TV. He said the competition will provide the girls an opportunity to follow in the footsteps of top supermodels like Linda Evangelista and Cindy Crawford – big names which Elite has discovered and represented. Shortlisted hopefuls from the Singapore casting events will compete for 40 semi-final places and will have to impress the Elite Model Look jury for the 15 coveted spots at the Singapore Grand Finals.įormer MTV Asia VP Chris Keely is now managing director, Elite Models Singapore.
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The annual talent scouting contest will kick off with a series of casting events from 8-23 October 2011 starting at Vivocity, and finishing at Ion Orchard. The Elite Model Look World Final reached an important milestone this year by having a male model in the final for the first ever time in the history of the contest.A number of events will be held at the Lion City’s highest-end malls in search of Singapore girls aged 14 to 21 who have what it takes to be a world-class supermodel.īacking Elite Model Look 2011 are a number of brands including presenting sponsor Guess, BMW M supercars, L’Oreal, Rowenta and Elle magazine.Īt this stage the sponsorship extends to exposure gained from the roadshow, but there is talk of a one-hour TV special – and a possible reality TV show surrounding future searches. For the 15 days leading to the final the models were put into an intensive boot camp of photo shoots, hair and makeup sessions and catwalk training moulding them into the aspiring models.
This year after receiving casting from all over the world only a selection were chosen from hundreds and thousands of applicants, with the winners of each nation going on to represent their country at the World Final. Barbora from the Czech Republic and James a 19 year old from Italy dazzled the juries and 4,000 guests in a glamorous fashion show at the Shenzen Bay Sports Centre where they were deservingly crowned winners.
Elite Model Look is the world’s most prestigious modelling contest, with successful discoveries such as Gisele Bundchen, Lara Stone and Fei Fei Sun the model management company recently announced the winners for the Elite Model Look 2014.
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